Greather Than A

#1. Make it last.

We don’t want our products to end up in the cupboard or as landfill. That’s why longevity should be defined by both durability and a clean look. After all, your favorite piece of clothing was probably never the pink rayon shirt with yellow flowers anyway.

 

 

#2. Make it work.

Consider every detail, and look for smart new ways to bring function to an every day urban lifestyle. 

 

 

#3. Make it appealing.

When the cool people start to advocate sustainability, we actually stand a chance to change the world. And there is no reason you shouldn't look great doing it.

 

 

#4. Make it circular.

Either we make it recyclable and renewable. Or we make it compostable. That’s why we aim for natural and plant-based fibers for the whole collection, and also why we strive to use «mono materials» in each garment as this makes recycling more efficient.


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