The worlds fastest growing underwear brand - SAXX Underwear -  is launching in Scandinavia with Syversen AS

 

 

We are very proud to add SAXX Underwear to our portfolio for 2018. SAXX is innovative, product-driven and unique with their patented Ballpark Pouch™

Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 12 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action.

Today SAXX Underwear is found worldwide, growing extremely fast and we are proud that they chose us as a partner fort their launch in Scandinavia and the Baltics.

 

“SAXX is the perfect addition to MUCHACHOMALO* and Greater Than A - Underwear for us. We now cover FASHION – FASHION/SPORTS and SPORTS”, says Hans Erik Syveren.

 


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