The story of the brand PANOS EMPORIO is to a great extent the story of its founder, Mr Panos Papadopoulos, and it is a tale of passion and total commitment. Forced to flee from his native Greece because of his political conviction, Panos created a swimwear empire in his new country Sweden in record time. Introducing the winning combination of innovative design, skillful entrepreneurship and groundbreaking marketing, he soon elevated the brand to a world-leading position.




The PANOS EMPORIO brand is based on the concepts of innovation, style and quality. We apply these values to every detail of everything we do; the look and feel of our fashion, the display of our collections, the direction of our shows, and the way in which we meet our customers.




Mixing classic couture with contemporary edge, we make distinctive beach fashion for smart and self-aware individuals with integrity and an eye for luxury and quality. People that like to express their personality, their joy of living and their sensuality. Never compromising on materials and tailoring, our design respects the human body, is inspired by its range of beauty and masters the clearest, brightest colors and the softest, most exclusive fabrics. The design of PANOS EMPORIO is never uninvolved, never indifferent, never every day.



The Company’s distributors are carefully selected for their quality, integrity and ability to represent our brand. They include luxury department’s chains, handpicked lingerie shops, leading children’s stores, top sports chains and tax-free airport- and airline stores. Regardless of size or genre, every selected store is considered a brand ambassador of PANOS EMPORIO. Consequently, the fashion is always presented in a way that reflects the brands core values.


 In 2019 Syversen AS/AB acquired swimwear brand Panos Emporio.

The news has excited Panos Papadopoulos, Panos Emporio’s founder, who has guided his label over the last 33 years and will continue to lead design and innovation at Panos Emporio. 

“The Syversen family understands what I’ve worked to achieve with my brand. Panos Emporio is about happiness, love and quality, things that connect people. I want to make that even stronger which is time consuming. Now I can focus on the ingredients that make Panos Emporio truly special.” says Panos.

During our journey we have built a strong bond with devoted customers of all ages. Hollywood stars, political leaders, Olympic athletes, pop stars and royal families have for many years highlighted our design during their dream vacations. But most importantly, our products are embraced by all kinds of people, of all ages.

Now we are ready for the next chapter!

In 2019 Nordic distributor and family business Syversen AS bought Panos Emporio, and with new ownership, and a strategic partner we are ready for a new era.

Keeping our core values; happiness, love and quality - Our Vision is to be the world's most popular swimwear brand, and our promise is that every product signed by Panos Emporio is created with love & care.

With a top modern warehouse, in-house customs, a solid back office, B2B webportal open 24/7 and sales teams in all nordic countries - Syversen is a FULL SERVICE DISTRIBUTOR

The first years was just the warm up. Now we invite you to join our journey!











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