Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 12 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action.
Saxx products score extremely well with customers relative to competitors:
SAXX compares favorably to other players in the premium underwear category among key purchase factors for consumers
SAXX scores highest in innovation, with a net performance score of 78% relative to competitors
Also scores high in comfort, fit, customer experience / service, style / design, and versatility
Overall customer satisfaction is higher than competitors, with 90%of SAXX customers stating they are highly satisfied with the brand
The next closest competitor has 71% of customers stating they are highly satisfied with the brand on the same metrics.
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Today SAXX Underwear is found worldwide, growing extremely fast and we are proud that they chose us as a partner fort their launch in Scandinavia and the Baltics.
“SAXX is the perfect addition to MUCHACHOMALO* and Greater Than A - Underwear for us. We now cover FASHION – FASHION/SPORTS and SPORTS”, says Hans Erik Syveren.