Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 12 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action.


Saxx products score extremely well with customers relative to competitors:


SAXX compares favorably to other players in the premium underwear category among key purchase factors for consumers

SAXX scores highest in innovation, with a net performance score of 78% relative to competitors

Also scores high in comfort, fit, customer experience / service, style / design, and versatility

Overall customer satisfaction is higher than competitors, with 90%of SAXX customers stating they are highly satisfied with the brand

The next closest competitor has 71% of customers stating they  are highly satisfied with the brand on the same metrics.








Today SAXX Underwear is found worldwide, growing extremely fast and we are proud that they chose us as a partner fort their launch in Scandinavia and the Baltics.



“SAXX is the perfect addition to MUCHACHOMALO* and Greater Than A - Underwear for us. We now cover FASHION – FASHION/SPORTS and SPORTS”, says Hans Erik Syveren.



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